Happy Sunday evening!
I am just finished watching the 83rd Annual Academy Awards on ABC. The Oscars are one of my favorite shows on television. I love acting and theatre, and have watched this award show religiously every year. While most people will talk about this show in terms of who won (The King’s Speech!), who wore what, and the words said in acceptance speeches, I will talk about the journalistic aspects used during the broadcast.
I missed the first hour of the awards show (because of a meeting), and I wanted to know who had won what. I tried googling random phrases, but eventually ended up on Twitter. http://twitter.com/TheAcademy By looking at the Academy’s tweets, I could easily see the award winners. They also spouted random trivia, such as “Last year, Kathryn Bigelow became the first woman to win the Academy Award for Best Director“. It was interesting, as one thinks of the Academy Awards as being old people in tuxedos. However, there was much talk of bringing youth to the Oscars, brought on by having Anne Hathaway and James Franco host. I believe that using social media in lieu of more traditional forms of journalism brought the most novelty to the ceremonies.
When companies or events use social media for journalistic and public relations qualities, it instantly brings a youthful vibe and broadens their audience. I think that this shows the trend in Journalism and Media. News outlets, such as CBS and ABC, are turning towards social network outlets, such as this page for CBS News: http://www.facebook.com/abc#!/CBSNews.
Try looking up some of your favorite events, corporations, or news outlets, and see if they are branching out to more untraditional and novel paths!
P.S.- Even though social media is very important, it wasn’t enough to make The Social Network clinch a major win!